Kitap 9
2.3
Again, what would eloquence do if deprived of the artifices of amplification and its opposite? of which the first requires the gift of signifying more than we say, that is emphasis, together with exaggeration and overstatement of the truth, while the latter requires the power to diminish and palliate. What scope is there for the stronger emotions if the orator is not allowed to give free rein to his speech, to flame out in anger, to reproach, to wish or execrate? Or for the milder emotions without the assistance of commendation, conciliation and humour?
2.4
What pleasure can an orator hope to produce, or what impression even of the most moderate learning, unless he knows how to fix one point in the minds of the audience by repetition, and another by dwelling on it, how to digress from and return to his theme, to divert the blame from himself and transfer it to another, or to decide what points to omit and what to ignore as negligible? It is qualities such as these that give life and vigour to oratory; without them it lies torpid like a body lacking the breath to stir its limbs.
2.5
But more than the mere possession of these qualities is required; they must be deployed, each in their proper place and with such variety that every sound may bewitch the hearer with all the charm of music. But these qualities are as a rule open and direct, manifesting themselves without disguise. They do, however, as I have said, admit of figures, as the instances to which I shall proceed will show.
