Kitap 6
1.12
Indeed I would add that pathos and ethos are sometimes of the same nature, differing only in degree; love for instance comes under the head of pathos, affection of ethos; sometimes however they differ, a distinction which is important for the peroration, since ethos is generally employed to calm the storm aroused by pathos. I ought however to explain what is meant by ethos in greater detail, since the term is not in itself sufficiently expressive of its meaning.
1.13
The ethos which I have in my mind and which I desiderate in an orator is commended to our approval by goodness more than aught else and is not merely calm and mild, but in most cases ingratiating and courteous and such as to excite pleasure and affection in our hearers, while the chief merit in its expression lies in making it seem that all that we say derives directly from the nature of the facts and persons concerned and in the revelation of the character of the orator in such a way that all may recognise it.
