Kitap 3
5.59
For my part while I realise that deliberative themes do not require an exordium, for reasons which I have already stated, I do not, however, understand why they should open in such a wild and exclamatory manner. When a man is asked to express his opinion on any subject, he does not, if he is sane, begin to shriek, but endeavours as far as possible to win the assent of the man who is considering the question by a courteous and natural opening.
5.60
Why, I ask, in review of the fact that deliberations require moderation above all else, should the speaker on such themes indulge in a torrential style of eloquence kept at one high level of violence? I acknowledge that in controversial speeches the tone is often lowered in the exordium, the statement of facts and the argument, and that if you subtract these three portions, the remainder is more or less of the deliberative type of speech, but what remains must likewise be of a more even flow, avoiding all violence and fury.
5.61
With regard to manificence of language, deliblerative declaimers should avoid straining after it more than others, but it comes to them more naturally. For there is a preference among those who invent such themes for selecting great personages, such as kings, princes, senators and peoples, while the theme itself is generally on a grander scale. Consequently since the words are suited to the theme, they acquire additional splendour from the magnificence of the matter.
