Kitap 3
14.11
We have stated2.1.7, 8. how the hearer's goodwill is to be secured and all other similar states of mind. And since it is rightly said, Grant that on reaching the Phaeacians I may find friendship or compassion,Hom. Od. 7.327. the orator should aim at exciting these two feelings.
14.11
In epideictic exordia, one must make the hearer believe that he shares the praise, either himself, or his family, or his pursuits, or at any rate in some way or other. For Socrates says truly in his Funeral Oration that it is easy to praise Athenians in the presence of Athenians, but not in the presence of Lacedaemonians.See 1.9.30.
14.12
Deliberative oratory borrows its exordia from forensic, but naturally they are very uncommon in it. For in fact the hearers are acquainted with the subject, so that the case needs no exordium, except for the orator's own sake, or on account of his adversaries, or if the hearers attach too much or too little importance to the question according to his idea. Wherefore he must either excite or remove prejudice, and magnify or minimize the importance of the subject. Such are the reasons for exordia; or else they merely serve the purpose of ornament, since their absence makes the speech appear offhand. For such is the encomium on the Eleans, in which Gorgias, without any preliminary sparring or movements, starts off at once, Elis, happy city.
