Kitap 3
14.3
Exordia may also be derived from advice, for instance, one should honor the good, wherefore the speaker praises Aristides, or such as are neither famous nor worthless, but who, although they are good, remain obscure, as Alexander, son of Priam; for this is a piece of advice.
14.4
Again, they may be derived from forensic exordia, that is to say, from appeals to the hearer, if the subject treated is paradoxical, difficult, or commonly known, in order to obtain indulgence, like ChoerilusOf Samos, epic poet, author of a poem on the Persian war, from which this half-line and the context preserved in the Scholiast are taken. He complains that whereas the poets of olden times had plenty to write about, the field of poetry being as yet untilled, it was now all apportioned, and he, the last of the poets, was left behind, unable to find a new chariot for the race-course of his song. : But now when all has been allotted. These then are the sources of epideictic exordia—praise, blame, exhortation, dissuasion, appeals to the hearer. And these exordiaἐνδόσιμα = προοίμια. may be either foreign or intimately connected with the speech.
