Kitap 3
12.5
The epideictic style is especially suited to written compositions, for its function is reading;This does not seem to agree with the general view. Funeral orations of the nature of panegyrics, for instance, were certainly meant to be spoken; but the ἔργον or proper function of an epideictic may be said to consist in reading, in its being agreeable to read. Its τέλος or end is to be read.
12.6
and next to it comes the forensic style. It is superfluous to make the further distinction that style should be pleasant or magnificent. Why so, any more than temperate, liberal, or anything else that indicates moral virtue? For it is evident that, if virtue of style has been correctly defined, what we have said will suffice to make it pleasant. For why, if not to please, need it be clear, not mean, but appropriate? If it be too diffuse, or too concise, it will not be clear; but it is plain that the mean is most suitable. What we have said will make the style pleasant, if it contains a happy mixture of proper and foreign words, of rhythm, and of persuasiveness resulting from propriety. This finishes what we had to say about style; of all the three kinds of Rhetoric in general, and of each of them in particular. It only remains to speak of arrangement.
