Kitap 3
7.2
Style is proportionate to the subject matter when neither weighty matters are treated offhand, nor trifling matters with dignity, and no embellishment is attached to an ordinary word; otherwise there is an appearance of comedy, as in the poetry of Cleophon,By some identified with the tragic poet spoken of in Aristot. Poet. 2. His manner of expression, due to the wish to use fine language, was ridiculous owing to its being out of harmony with the subject. Others consider that he was not a poet at all but an orator. πότνια was a title of respect, applied to females, whether they were goddesses or ordinary women. who used certain expressions that reminded one of saying madam fig.
7.3
Style expresses emotion, when a man speaks with anger of wanton outrage; with indignation and reserve, even in mentioning them, of things foul or impious; with admiration of things praiseworthy; with lowliness of things pitiable; and so in all other cases.
7.4
Appropriate style also makes the fact appear credible; for the mind of the hearer is imposed uponOr, draws a wrong conclusion. under the impression that the speaker is speaking the truth, because, in such circumstances, his feelings are the same, so that he thinks (even if it is not the case as the speaker puts it) that things are as he represents them; and the hearer always sympathizes with one who speaks emotionally, even though he really says nothing.
7.5
This is why speakers often confound their hearers by mere noise.
