Kitap 1
9.30
We ought also to consider in whose presence we praise, for, as Socrates said, it is not difficult to praise Athenians among Athenians.Plat. Menex. 235d. We ought also to speak of what is esteemed among the particular audience, Scythians, Lacedaemonians, or philosophers,Thus, the Scythians may be assumed to be brave and great hunters; the Spartans hardy, courageous, and brief in speech; the Athenians fond of literature—and they should be praised accordingly. as actually existing there. And, generally speaking, that which is esteemed should be classed as noble, since there seems to be a close resemblance between the two.That is, τὸ τίμιον looks as if it were really καλόν, and should be spoken as if it were so.