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But I desire, now that I have gone this far, to speak more clearly on these matters. For I hold that to obtain a knowledge of the elements out of which we make and compose all discourses is not so very difficult if anyone entrusts himself, not to those who make rash promises, but to those who have some knowledge of these things. But to choose from these elements those which should be employed for each subject, to join them together, to arrange them properly, and also, not to miss what the occasion demands but appropriately to adorn the whole speech with striking thoughts and to clothe it in flowing and melodious phraseProse should have the same finish and charm as poetry. See General Introd. p. xxiv.—
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these things, I hold, require much study and are the task of a vigorous and imaginative mind:Unmistakably this phrase is parodied in Plat. Gorg. 463a: δοκεῖ τοίνυν μοι, ὦ Γοργια, εἶναι τι ἐπιτήδευμα τεχνικὸν μὲν οὔ, ψυχῆς δὲ στοχαστικῆς καὶ ἀνδρείας καὶ φύσει δεινῆς προσομιλεῖν τοῖς ἀνθρώποις for this, the student must not only have the requisite aptitude but he must learn the different kinds of discourse and practice himself in their use; and the teacher, for his part, must so expound the principles of the art with the utmost possible exactness as to leave out nothing that can be taught, and, for the rest, he must in himself set such an example of oratory
