Book 6
1.16
From the same source springs also that more powerful method of exciting hatred, when by a feigned submission to our opponents we pass silent censure on their violence. For the very fact of our yielding serves to demonstrate their insupportable arrogance, while orators who have a passion for abuse or are given to affect freedom of speech fail to realise that it is a far more effective course to make your antagonist unpopular than to abuse him. For the former course makes our antagonists disliked, the latter ourselves.
1.17
The emotion of love and longing for our friends and connexions is perhaps of an intermediate character, being stronger than ethos and weaker than pathos. There is also good reason for giving the name of ethos to those scholastic exercises cp. I. ix. 3. in which we portray rustics, misers, cowards and superstitious persons according as our theme may require. For if ethos denotes moral character, our speech must necessarily be based on ethos when it is engaged in portraying such character.
