Book 11
1.154
There are three qualities which delivery should possess. It should be conciliatory, persuasive and moving, and the possession of these three qualities involves charm as a further requisite. A conciliatory effect may be secured either by charm of style or by producing an impression of excellence of character, which is in some mysterious way clearly revealed both by voice and gesture. A persuasive effect, on the other hand, is produced by the power of assertion, which is sometimes more convincing even than actual proof.
1.155
Would those statements, says Cicero Brut. lxxx. 278. to Calidius, have been delivered by you in such a manner if they had been true? And again, You were far from kindling our emotions. Indeed, at that point of your speech we could scarcely keep ourselves awake. We must therefore reveal both confidence and firmness, above all, if we have the requisite authority to back them.
